Brand Strategy
“I help brands uncover their purpose, define their voice, and align brand direction with
business goals.”
It all starts with research
Every successful brand awareness strategy begins with a solid foundation of data insights and thorough research. This involves leveraging tools such as social listening to monitor real-time conversations, utilizing brand health trackers to assess perception over time, and conducting a comprehensive SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Together, these elements provide the critical intelligence needed to craft an effective and targeted
plan for growth.
HearingLife is a national hearing care company that operates more than 600 hearing care centers across 42 states. Despite having positive brand consideration, sales have been stagnant and brand awareness is low compared to competitors
Challenge
Positioning for core values is not inline with customer journey and marketing funnel
Brand awareness is low
Stigma is associated
Product is expensive
Hearing aids perception is outdated
Objectives
Define marketing funnel in line with customer journey
Strengthen and address stigma through storytelling
Modernize conversations around hearing loss
Expand reach to new customer group
Increase brand awareness and market share by 20%
Insights & Research
Conduct brand audit of all existing assets
Perform & implement brand health tracker
Create a social listening platform
Perform competitor analysis
The Blueprint for integrated storytelling
My strategic approach is rooted in authentic storytelling that underscores the point of difference.
Through insights and keen social listening, we’ve identified categories of content creators that are the most meaningful to the target consumer.
These partners will amplify the key messages most likely to resonate with consumers to drive recall and inspire behavior change
