Creative Direction
and Brand Strategy
I believe powerful brands are built from the inside out — grounded in truth, shaped by insight, and expressed with clarity.
3.83
Billion
Delivered 3B+
Impressions via
strategic brand
content for HearingLife
in 2025.
13.2
Million
Increased Brand
Awareness by 4% in 2025 (1%=3.3M consumers)
Gold
& Silver
Took “Gold” for best
hyper-local campaign
& “Silver” for best use
of celebrity.
With over 20 years of experience in brand building and retail marketing, I’ve had the privilege of helping brands navigate the evolving landscape of fashion, fitness, sports, health, and lifestyle. But my approach isn’t just about creating standout campaigns or stylish branding—it's about driving meaningful change by aligning values with the needs and aspirations of today’s consumer.
Experience
2018 – 2026
Senior Director of Creative & Brand Strategy
Developed the creative department for a nationwide hearing healthcare retail organization, pioneered brand strategy, and built an awareness platform that created a new revenue stream.
2016 - 2018 (2002-2007)
Creative Director
Launched new website platform, developed new social strategy and email cadence. Launched new photography direction that grew revenue and increased website traffic.
2013 - 2016
Global Creative Director
Spearheaded global creative. Built and directed all new luxury product platform. Built in house photo studio and expanded photography team.
2010 - 2013
Creative Director
Launched NY Giants Super Bowl activation campaign. Partnered with Adidas Messi campaign. Assembled online social media platform.
2007 - 2010
Creative Director
Spearheaded brand transition for Fruit of the Loom acquisition. Built all new creative team. Launched new private collection for women’s intimates.
