HearingLife teamed up with William Shatner for an advertising, communications, and marketing campaign entitled “Live Life to Your Fullest” to reach those with hearing loss, and help people understand that hearing allows you to keep doing the things that you love
Live Life
To Your Fullest
Hearing loss is a problem in the US as only 15% of people who need a hearing aid, actually wear one. HearingLife aimed to help destigmatize hearing loss and encourage consumers to better understand and appreciate the value and joy that hearing brings to their lives. Hearing helps keep you connected with loved ones and allows you to live a full and active lifestyle as you age.
Press & Media Coverage
With exclusive and embargoed media outreach underway, the campaign kicked off with a Teaser Campaign and then launched with a press release announcing the partnership. The following day, a prerecorded exclusive segment on E! went live followed by a posting to their website. The segment focuses on the “Live Life to Your Fullest” campaign, and Mr. Shatner’s personal journey with tinnitus.
Results
Media coverage included stories on Inside Edition, MM+M, PR Week and more. Some initial results included": Satellite media tour with 97K in total audience, Social engagement rate was 5.6% with 10.6% click though rate, Hollywood TV post had over 1000 views in one day and a Dr. Radio Interview had over 500,000 impressions.
Super fan - Once in a lifetime opportunity to work with such an amazing person in life. Great brand, great cause.