With one of the most recognizable names in the cycling industry, introducing a luxury line of the best bicycles on the planet was no easy effort. It required a deliberate blend of innovation, craftsmanship, and strategic storytelling to elevate the brand beyond its established reputation. Through a rigorous process of brand strategy, refinement and creative direction, this campaign emerged, embodying excellence and redefining what it means to ride with distinction.
Black Inc.
These bikes are the embodiment of aspiration and innovation, making their presentation in a comprehensive 360-degree B2B campaign essential. Delivering a full suite of assets ensures that the national sales initiative is fully supported, enabling a consistent and compelling message across all channels. This strategic approach empowers sales teams with the tools needed to engage clients effectively, driving growth and market presence.
With such an artistic approach to a high-end bicycle, it was only natural to present this line of bikes within the context of an art exhibition.
Dealers were invited to experience this event beyond the surface, appreciating the craftsmanship and innovative design. This approach aimed to inspire them with new ideas on how to showcase and market the bike effectively, ultimately enhancing their sales strategies and customer engagement.
